Customer Analytics Data Platforms

Why choose Us?
Why choose Us?

The 360 Degree Customer View

Draws a more precise and vital image of your customer by way of combining behavioral analytics with conventional and unstructured information sources. 360-degree modeling yields a very insightful representation of your consumer.

Micro-Segmentation Powered By Behavioural Analytics

Machine Learning algorithms and statistical models can recognize customer behavior patterns as they occur, graduating from a static snapshot of limited customer segments. Dynamic micro-segmentation enables the discovery of newer customer identities, profiles, and categories which were hitherto unknown.

Why choose Us?
Why choose Us?

Customer Engagement Strategies

Securing the attention of your target profiles and prospective customers is a combination of technology, skill, venue and time. It is paramount, to meet them at the most appropriate venue, offering the product/service they need, with the easiest route to acquire it. Technology and analytics based customer engagement strategy can breach the cacophony to connect and stimulate action.

Customer Purchase Analytics

Understanding the “what”, “why”, “when” and “where” of customer purchases help sell better. It also fosters the creation of a strong and repeats consumer base.

Why choose Us?
Why choose Us?

Consumer Lifetime Value (CLV) Modeling

Behavioral and predictive analytics enables businesses to measure and estimate the value of a customer across products, brands, segments, channels and time. CLV models empower global brands in designing revenue-accelerating customer target programs and segments.

Customer Retention & Reacquisition.

Customer acquisition, as well as customer loss, are both very expensive, so investing in forecasting and arresting customer loss is a great investment. Customer retention can be achieved by accurately identifying risk elements using smart predictive models and then applying remedial/retentive actions. In case customer loss does occur then predictive models can also be utilized to understand what will bring the customer back and when.

Why choose Us?

Customers testimonials

We have been working with VigourSoft for nearly 4 years and, in that time, have worked with them to develop and maintain a custom application for both the Windows and Mac environments that is uniquely tied to our hardware products. The development and maintenance of this application has been challenging – particularly for the Apple Mac environment. In each step of the way, VigourSoft has been able to tackle the tough obstacles and overcome them. We are fully satisfied with VigourSoft as a software application developer and plan to keep our relationship going for the foreseeable future.

Wes Brewer (CEO) ProGrade Digital

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See how we impact change through our integration services.

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